24-hour moisture for healthy feeling skin. Clinically proven mild, And we understand baby’s delicate skin loses moisture faster and more easily throughout the day. That’s why we have designed JOHNSON’S Baby Lotion to hydrate skin and lock in moisture. This clinically-proven long-lasting formula continuously protects baby’s skin for up to 24 hours, keeping it feeling healthy and baby soft.Moms Trust JOHNSON’S Always Mild and Gentle.