Ariel Power Gel Sunrise Fresh Concentrated Gel Detergent, 2X Better Stain Removal with Ultra Concentrated Formula. Based on technical test of tea stain on cotton fabric vs. P&G powder detergent product. Visibility check, results may vary. Deeply penetrates to remove stains better,Fresh smelling scent, Does not leave behind powder residue on clothes and machine,Dissolves better than powder.Better color care than powder. Based on internal technical tests.